AdMall® OUR PHILOSOPHY

SELL CONSULTATIVELY SEPARATE YOURSELF DEVELOP NEW BUSINESS

CONSULTATIVE SALESPEOPLE SELL MORE ADVERTISING

Most media companies sell advertising one of two ways. You can sell harder, by pushing the "product of the month" to anyone who will listen. Or you can take the consultative sales approach and "Sell Smarter!" by focusing instead on your advertiser's needs and business goals.

In a recent study of over 1,000 business owners, local advertisers made it overwhelmingly clear which approach makes them want to buy from you:*

Nearly 9 out of 10 local advertisers believe "if you don't know my business, you can't know what advertising is right for my business."
59.0% say a media sales rep should also "know my customers," ranking it more important than knowing your product (47.2%).
40.2% say "getting proposals that are not relevant to my business" is one of the things that frustrates them most about buying advertising.

That's why the consultative sales process is the primary philosophy behind AdMall. Because the better you know the advertiser, the easier it is to sell them. Our clients' success in using consultative business intelligence to generate sales all year round is one reason why 9 out of 10 users would recommend AdMall.

AdMall makes it fast and easy to know the advertiser, their customers, competitors and opportunities for building their business - from your desk or on the street using a smartphone or tablet. Our exclusive Diagnosis Call(TM) takes advertiser needs analysis to a whole new level with industry-specific questions and detailed analysis.

If you're new to advertising or media sales, we also encourage you to check out Media Sales Basics. This inexpensive, online, and self-paced training program will have you up to speed quickly.

^{* SOURCE: 2012 Small Business Marketing Forecast, Ad-ology Research.}