BIA/Kelsey is the leading advisory company focused on the local advertising marketplace. BIA/Kelsey's rigorous and highly respected forecasting methodology delivers reliable data companies need to make successful sales and budgeting decisions.
Visit BIAKelsey.com to learn more.
How much should a sales rep ask for from an advertiser? Reps "under-ask" consistently. The Big-Ask sales program implemented by K Group consistently produces 20 to 30 times the investment by helping sales reps determine how much they should ask for. The Big-Ask program can include property specific: Results Thresholds, Momentum Pricing and Momentum Makeovers.
Visit kgroup.us to learn more.